Boost LSA Performance: The Best Way to Target Cities, Zip Codes, or Counties

Are you struggling to generate high-quality leads from your Google Local Services Ads (LSAs)?

You’re not alone. Many businesses waste time and money targeting the wrong areas, resulting in fewer leads, missed opportunities, and a power level that falls far below its potential.

The confusion around targeting options—cities, zip codes, or counties—often leaves business owners frustrated and unsure of which method works best.

Without the right strategy, your ads may not reach the customers who need your services the most, leaving your sales providers stuck with low conversion rates and stagnant growth.

But here’s the truth:

The right targeting strategy can transform your results.

Focusing on the areas that matter most, you can position your business as one of the sales leaders in your industry, achieving results that are far better than your competitors.

It’s time to stop guessing and start maximizing your power level with a strategy that works.

Table Of Contents:

• How Poor Targeting Is Costing You Customers and Revenue
• Google’s Recommended Way to Optimize Your LSA Targeting
• 40% More Leads: The Power of Targeting Cities and Towns in Your LSAs
• Your Quick Checklist for Optimizing LSA Targeting and Boosting Leads
• 10 Minutes to Better Ads: Act Now and See Results Faster!

How Poor Targeting Is Costing You Customers and Revenue

Think about the revenue you’re missing out on when your competitors dominate local searches simply because they’ve optimized their targeting strategy.

While they’re capturing leads and growing their business, you’re left struggling to keep up.

Once you refine your approach, you can position yourself as one of the sales leaders in your industry.

And with the right strategy, you’ll not only compete but become the direct replacement customers are searching for.

Don’t let your competitors steal the spotlight—take control of your targeting and become the direct replacement your market needs.

Stop Wasting Ad Spend & Transform Your Targeting Strategy To Dominate Local Searches!

While they’re capturing leads and driving business sales, you’re left with wasted ad spend and lackluster results.

Poor targeting, such as focusing on broad areas like counties instead of hyper-local cities, can lead to low conversion rates and missed opportunities.

According to Google, 76% of “near me” searches result in a visit to a local business within 24 hours.

Your sales team could be more effective with the right strategy, but without precise targeting, they’re stuck struggling to connect with the right audience.

Don’t let your competitors outshine you.

Refining your approach and empowering your sales team with data-driven insights helps you unlock growth in business sales and take control of your local market.

It’s time to stop leaving money on the table and start maximizing your potential.

Google’s Recommended Way to Optimize Your LSA Targeting

The good news is, there’s a proven way to fix this—and it’s easier than you think!

By targeting the right areas, you can make sure your ads appear in front of the right customers at the right time, giving your sales strategy a boost.

Google itself recommends targeting your service area primarily by city or town for better relevance and performance.

This approach maximizes your ad spending and positions your business as one of the leading organizations in your industry.

But why stop there?

Pair this precision targeting with the power of an LSA supercharger to amplify your results. With the right tools and strategy, you can boost levels to new heights.

The point is, don’t settle for mediocre results.

Combining hyper-local targeting, an LSA supercharger, and a proven sales strategy helps you transform your ad performance and join the ranks of leading organizations that dominate their markets.

It’s time to supercharge your growth and reach the next boost level!

This approach aligns perfectly with how customers search for local services, such as “plumbers near me” or “electricians in [City].”

With targeting the right areas, you can ensure your ads reach the exact audience ready to convert, which helps you achieve business sales growth.

When your sales team is equipped with precise targeting and the right tools, they can operate at a high performance level, which delivers results that are better than outdated strategies.

Combining this customer-focused approach with a high performance mindset, you’ll boost your business sales and empower your sales team to excel like never before.

It’s a win-win for your business and your bottom line!

40% More Leads: The Power of Targeting Cities and Towns in Your LSAs

When you target your ads by city or town, you’ll see a dramatic increase in lead quality and quantity—boosting your sales performance.

Your ads will appear at the top of search results for “near me” queries, driving more calls, bookings, and targeted sales that align perfectly with your goals.

To maximize visibility and ROI, here’s the hierarchy of targeting options you should follow:

• Primary Option: Cities or Towns – Focus on cities or towns within your service area for the best results. This approach ensures your sales strategy is laser-focused on the most relevant audiences, increasing targeted sales.
• Secondary Option: Zip Codes – Add zip codes if they generate high-quality leads or align with your service strengths. This level of precision further refines your sales strategy, helping your team operate at peak efficiency.
• Last Resort: Counties – Use county-level targeting sparingly, only if customers in your area frequently search by county. While it’s a broader approach, it can still complement your sales performance goals when used strategically.

For example, one plumbing business increased its leads by 40% and saw an improvement in targeted sales—simply by switching from county-level to city-level targeting.

Adopting this smarter sales strategy, they transformed their sales performance and dominated their local market.

Your Quick Checklist for Optimizing LSA Targeting and Boosting Leads

Start by reviewing your current targeting settings.

Focus on cities and towns first, then add zip codes if needed.

Avoid county-level targeting unless absolutely necessary.

This way, you can empower your sales team to operate more efficiently and elevate your sales performance.

Here’s a quick checklist to get started and drive sales performance:

1. Identify the cities or towns you serve: This ensures your ads reach the most relevant audiences, which sets your sales team up for success.
2. Add these locations to your LSA targeting settings: Precision targeting helps you maximize lead quality and quantity, boosting your sales performance significantly.
3. Monitor performance and adjust as needed: Continuously optimizing your strategy will help you drive sales performance to new heights.

With these simple steps, you’ll streamline your ad targeting and create a foundation for your sales team to thrive!

10 Minutes to Better Ads: Act Now and See Results Faster!

Don’t let another day go by with subpar ad performance.

Take 10 minutes today to update your targeting settings and start connecting with more local customers.

Your business growth depends on it!

 The sooner you optimize your targeting, the sooner you’ll see results.

 Act now and watch your leads—and revenue—grow!